Doritos Redefines Its Iconic Shape and Launches New Flavors
For decades, Doritos has been synonymous with its iconic triangular crisps. But now, in a move that’s taken fans by surprise, the brand is shaking things up with a bold new twist—square crisps!
The announcement comes amid Doritos’ partnership with the highly anticipated A Minecraft Movie, set to hit cinemas on April 4th. As part of this collaboration, the snack giant is rolling out limited-edition square crisps, hidden in 100 special packs of Chilli Heatwave flavor. But there’s more to this story than just geometry—lucky snackers could win up to £10,000 by finding these unique squares.
Knowledge Box: What Makes Doritos Unique?
Doritos, launched in 1966, are known for their bold flavors and signature triangular shape. The name “Doritos” translates to “little golden things” in Spanish. Over the years, it has become one of the world’s most popular snack brands, evolving its flavors while retaining its triangular identity—until now.
Doritos Flavored Tortilla Chips, Nacho Cheese, 1.75 Ounce (Pack of 64)
Brand
Doritos
Flavor
Nacho Cheese
Unit Count
112.0 Ounce
Number of Items
64
Type
Tortilla Chip
New Flavors Inspired by Minecraft
In addition to the shape change, Doritos is introducing two limited-edition flavors to celebrate its partnership with A Minecraft Movie:
- The Creeper Vinegar Blast: A zesty and bold vinegar flavor with a tangy twist.
- The Ghast BBQ: A smoky, sweet, and slightly spicy BBQ sensation.
These flavors will initially feature in the Minecraft universe before becoming permanent additions under different names. Doritos Senior Marketing Manager Alex Nicholas shared, “Our partnership with A Minecraft Movie is an iconic moment. We’re introducing square Doritos and two bold new flavors that will excite fans and elevate snacking to a new dimension.”
The new flavors, Zingy Vinegar Blast and BBQ Sweet Tang, will hit shelves next week, offering snack lovers a chance to try something entirely new.
Fan Reactions: Love It or Hate It?
The announcement of square Doritos has sparked heated debates among fans.
On Instagram, the brand teased the new shape by posting an image of a square crisp with the caption, “The shape of things to come.” Reactions flooded in almost instantly:
- One fan exclaimed, “Don’t mess up with my triangle!”
- Another joked, “This ain’t April 1st, come on…”
- A third user was optimistic, saying, “I’m intrigued. If anyone can pull this off, it’s Doritos!”
£10,000 Prize Hunt: Find the Square Dorito
The promotion has raised excitement across the UK. If you manage to find a square Dorito in one of the 100 special packs of Chilli Heatwave flavor, you could win up to £10,000. This limited-edition hunt has created a buzz, with fans speculating about their chances of striking it lucky.
Alex Nicholas emphasized, “This isn’t just about snacks; it’s an opportunity to engage with fans in a fun and rewarding way. Finding a square Dorito is like uncovering a hidden gem, and the cash prize makes it even more thrilling.”
Knowledge Box: What Is A Minecraft Movie?
A Minecraft Movie is the much-anticipated film adaptation of the popular video game Minecraft. Scheduled to release on April 4th, 2025, the movie explores an adventurous storyline set in the blocky, pixelated world that has captivated millions of players worldwide.
April Fools or Real? Fans Speculate
The announcement’s timing—just days before April Fools’ Day—has left some fans questioning its authenticity. While Doritos has confirmed the change, skeptics wonder if it could be an elaborate prank.
However, with official statements from the brand and a scheduled launch of square Doritos in partnership with A Minecraft Movie, it appears this change is the real deal.
FAQ Section: All About Doritos’ Latest Move
Q: Are square Doritos permanent?
A: No, square Doritos are a limited-edition feature as part of Doritos’ partnership with A Minecraft Movie. Learn more on Doritos UK’s website.
Q: How can I win the £10,000 prize?
A: Look for special packs of Chilli Heatwave flavor featuring square Doritos. Finding one could win you up to £10,000!
Q: Will the new flavors be permanent?
A: The new flavors, Zingy Vinegar Blast and BBQ Sweet Tang, will initially launch as limited editions but are expected to become permanent additions with new names.
A Bold Move for an Iconic Brand
Doritos’ decision to temporarily ditch its triangular shape has made waves across the snacking world. Whether it’s the excitement of winning £10,000 or trying bold new flavors, this campaign marks a pivotal moment for the brand.
As fans await the arrival of square Doritos and A Minecraft Movie, one thing is clear: Doritos continues to innovate, keeping its legacy alive while thinking outside the triangle.
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